Google VS. Yahoo – Email Services Battle of 2016

The giants and masters: the competitive email service provision market

In bid to reduce paper work, save time and make mailing services more convenient, several email services have been launched as from early 1990s. AOL Mail was among the first to be released in 1993 and since then about ten free webmail providers have been established. Tutanota and Proton mail are some of the latest releases in 2011 and 2013 respectively. Overtime, stiff competition has been observed amongst the service providers; the aim of each Website has been to be the best standing with most superior qualities and features. Users of free email services have also been increasing with the rising demand for the Internet at workplaces and at home. Free email services provide a magnificent social media arena where users interact and connect free of charge. Although most free email service providers often have a pay option for the clients who would wish to use expanded services. The common household names among free webmail providers include: – Gmail, Yahoo Mail, GMX Mail,,, AOL Mail, Yandex Mail and Zoho. Others include: – Rediffmail, Tutanota, Protonmail,, Hushmail, icloud and Lycos. The next section provides a review and comparison of the free email services in 2016.

Who stands tall in 2016?

On the top ten list of free email services in 2016 are Gmail, Outlook, Yahoo Mail, GMX, AOL Mail, Zoho Mail, Lycos Mail,, Hushmail, Yandex Mail and icloud depending on the Website with the rankings. Certainly Gmail stands tallest after pocketing the Gold award of the year.

Taking a closer look at Gmail one can say that it surely deserves to be the leader. Some of its conspicuous features include:

A well segmented inbox into primary, social, promotions, updates and forums tabs that reduces spam content flow into the primary email box
Ability to mark the mostly used email contacts and enabling the users to sort and navigate through emails conveniently and quickly
Hangouts and Google circles – a superior feature that allows the user to chat with other users, share videos, articles and pictures and network
Call and short message service from the inbox
Ability to link to other personal emails – a Gmail user can use their contacts in another email provider
Filter services for all ads – they are put on their own and never in the inbox
A large data storage space of up to 15GB
Ability to store many conversations with a particular user as one email
Superb security for spam, viruses and suspicious files and scripts
An elaborate help system with FAQs and detailed live support
Customization of email features
A flexible duration before closure for inactive or less regularly used email accounts
Ability to access account from various devices.

The list says it all; Gmail is the leader and its features are simply unbeatable.

A review of a close competitor such as Yahoo mail gives a similar but less superior list of features. Yahoo Mail strengths include:

A segmented inbox enabling redirecting of emails as appropriate and additional sections such as notes and calendar
Easy to sign-up features and ability to link contacts with other websites such as Google and Facebook
A moderate storage space with ability to compose email and add attachments of up to 25MB
Norton security services to keep viruses and malware in check
Moderately established support system with FAQs
Instant messaging options.
A one-year period before closure for inactive email accounts.
Ability to access email account from different devices.

Unfortunately Yahoo mail has a few weak points that often put off some users and they include:

Unchecked ads and pop-ups that often interfere with user activities
Lack of a direct help and support system such as live chat or an email contact
Inability to identify all-important emails for the inbox and in some cases they are spammed.

Inspite of its weaknesses, Yahoo Mail remains to be the widest service provider with several millions of users worldwide; its bronze qualification of the year in 2016 is truly a milestone but it can still do better.

An insight into less commonly known email services such as Lycos and Hushmail provides a contrasting picture to that of Gmail or Yahoo Mail. Hushmail for example has very few features to attract users: easy to sign up account, fair security, and a message creation window without a speller checker. It often puts off most users because of its tight to use guidelines that lead to automatic closure of account in case its inactive for three weeks. Lycos on the other hand is accessible from various devices, easy to sign-up and use and has strong security filter features that can even block users that one does not wish to receive email from. Nevertheless, Lycos has very little storage space of 3GB, has no features to support social and contact services and is inaccessible from most devices.

In conclusion, my view as the author is that the more features an email service provider has the more likely it is to capture many users and rank highly. The top free email services especially Gmail has well established features that are always maintained or changed to suit the user’s current needs. The follower webmail service providers such as Yahoo Mail need to follow suit; to establish their web features further and do regular monitoring and changes to suit modern client needs. For the less common names, there is much to do to establish their websites as well as draw and maintain users.